.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in financial backing each year, have brought up almost $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag results from market concentration, heightened governing tensions, and also economic uncertainties.ADWEEK spoke with five VCs that remain to acquire adtech companies, in spite of these problems, concerning what they are actually looking for and what they stay clear of. Probably unsurprisingly, these capitalists are targeting possibilities in privacy-focused innovations and industry-specific regions such as hooked up television.